Reconnect 2021

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Timed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction led by Vice President of Creative Direction at Reebok, Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso through the “Reconnect” film. Inspired by Osifeso’s own relationship to sports growing up, the film explores forward movement – literally and figuratively – and examines the relationships between ourselves, sports and our communities.

Homepage https://m.youtube.com/watch?v=60vbaeIP8p4
Release Date 2021-06-14
Runtime 11m
Directors Jonas Lindstreom, Jide Osifeso
Producers Patrick Driscoll, Charles-Marie Anthoniz, Jean Moguin, Jaqueline Wilkinson
Writers Jonas Lindstroem, Jide Osifeso