The Merchants of Cool 2001

How businesses market to American teenagers, and the effect they have together on popular culture.

The Merchants of Cool

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G
Documentary History Music

A documentary on the marketing of pop culture to Teenagers.

Top Billed Cast

Douglas Rushkoff

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Christina Aguilera

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Greg Berlanti

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Jessica Biel

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Adam Carolla

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Fred Durst

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Homepage http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Release Date 2001-02-27
Runtime 55m
Directors Barak Goodman, Buddy Squires
Producers Barak Goodman, Rachel Dretzin, Sam Bailey
Writer Rachel Dretzin