Generation Like 2014

Are kids using social media or is social media using kids?

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Documentary

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.

Homepage http://video.pbs.org/video/2365181302
Release Date 2014-02-18
Runtime 54m
Directors Jaron Berman, Douglas Rushkoff, Frank Koughan
Producer
Writers Douglas Rushkoff, Frank Koughan